Design Principles / Task1 Exploration
03/1/2025 - 23/3/2025/ Week 1 - Week 3 GUAN YAXIN / 0370687 Advanced Typography / Bachelor of Design (Hons) in Creative Media INTRODUCTION EXERCISE A.Gestalt theory Gestalt theory, born in 1912, was founded by Wittmer, Kaufka and Kohler. This theory emphasizes the integrity of experience and behavior, and clearly points out that the function of eyes and brains is a process of continuous organization, simplification and unification. It is through this process that an easy-to-understand and coordinated whole is produced. This principle can be used as a design thinking mode, emphasizing the structure and organic integration of design, aiming at creating design works with visual impact and easy understanding, and providing important guiding significance for the development of various design fields. 1.Principle of Similarity Similar parts (such as color, shape, size, texture or direction, etc.) are easy to form a whole, and the visual system will preferentially associate objects that look s...