Minor Project / Final Compilation
21/4/2025 - 30/7/2025/ Week 1 - Week 14 GUAN YAXIN / 0370687 Minor Project / Bachelor of Design (Hons) in Creative Media LECTURES 1. User Research (User research) Objective: To understand users' behaviors, needs and motivations, and to drive design decisions with data. Method: Quantitative research: collect numerical data (such as satisfaction score and demographic statistics) through investigation. Qualitative research: Get deep insight through interviews and observations (such as "Why do users do this?" ）。 Tools: Personas, Contextual Research and data analysis. 2. Portraits of users (Personas) Function: visualize the target users and focus on the real needs and pain points. Case: Jill Anderson (Business Traveler): The demand is fast booking, and the pain point lies in the cumbersome process. Foodie Millennial: The goal is to find creative jobs, and the frustration is career instability. Clark Andrews (health tracker): I hope to improve my living habits through technolog...