Advanced Typography - Task 2: Key Artwork and Collateral
25/8/2024 - 20/9/2024/ Week 5 - Week 9 GUAN YAXIN / 0370687 Advanced Typography / Bachelor of Design (Hons) in Creative Media Task 2: Key Artwork and Collateral LECTURES WEEK 5 - LECTURE 5 Advanced Typography: Perception and Organisation Perception in typesetting involves visual navigation and interpretation of readers through content comparison, form and organization. Fig 1.0: Methods of Contrast 1. CONTRAST Create contrasts to distinguish different types of information.Seven different types of contrast created by Carl Dair are size, weight, shape, structure, texture, direction and color. Fig 1.1: Methods of Contrast 1.contrast/size Can attract readers' attention. Usually used to make headlines or subheadings, their sizes are obviously larger than the main text. 2. Contrast/weight Used to highlight some text fragments or highlight important points. The visual contrast is also quite distinct. 3. contrast/shape Distinguish between uppercase/lowercase equivalent version o...